Expanding and diversifying
As they immersed themselves in the food service industry, Simon Products formed a separate company, Midwest Cup & Supply, as an offshoot of their menu binder business.
New name, same vision
Midwest Cup & Supply sold equipment and supplies directly to restaurants. In the early 1940s, the company’s name was changed to Michael Lewis Company, although the Simon Products name still endures.
Ruth Simon, Leonard Simon’s spouse joined the company and for 40 years until her retirement in 1984 performed multiple functions including operations, finance, accounting and office management forming a team with her husband who was tasked with all sales and marketing responsibilities.